Google Ads · Kid N' Play Inflatables, party rental
15× the leads. Cost per lead fell from $52 to $5.
Peak-season results, sustained across 2 HighLead-managed seasons.
Google AdsRead the case study
HIGHLEAD GROWTH · PAID
Google Ads management built around booked customers, not clicks
HighLead provides Google Ads management for businesses that need the phone to ring from people already searching for what they sell. We build the campaign structure, rebuild the conversion tracking, write the ads, work on the landing experience and manage the account week to week.
Paid search is fast, and that cuts both ways. A loosely built account spends real money on searches that were never going to buy, so the first job is making every dollar go to a search worth paying for.
Where Google Ads budgets get wasted
Wasted spend traces back to a short list of causes. We look for all of them before touching a bid.
Broad match with no negatives
Broad match finds searches you never asked for. Without a negative keyword list, you pay for job seekers, competitors and people looking for something you do not sell.
No conversion tracking
If calls and form fills are not tracked properly, the account is optimized toward clicks. It looks busy every month and nobody can say what it produced.
Clicks sent to a homepage
A homepage asks a ready buyer to go and find what they just searched for. The click is paid for and the visit is wasted.
No follow-up after the click
A lead who calls at 4pm and hears back on Thursday is a lead you paid for and lost. The ad account is rarely where that shows up.
Reporting on clicks, not customers
Impressions, clicks and click-through rate are diagnostics. A monthly report built out of them avoids the question.
How HighLead runs Google Ads
Search intent and campaign structure
Campaigns and ad groups are built around what people type when they are ready to buy, separated tightly enough that the ad and the landing page match the search.
Service and area targeting
Budget goes to the services worth selling and the areas you serve, not the whole map with everything switched on.
Conversion tracking rebuilt before scaling
Calls, forms, chats and bookings are tracked and verified before spend goes up. Scaling an account that cannot measure a lead makes the mistake more expensive.
Landing pages and offers
The page a click lands on carries as much weight as the campaign. The offer and the landing experience are scoped with the campaign, not assumed.
Negative keywords and budget discipline
Negative lists are built at launch and added to every week. Spend moves off search terms that do not convert and toward the ones that do.
Weekly optimization
Search terms, bids, budgets, ad copy, extensions and audiences are reviewed weekly, not quarterly.
Reporting on opportunities, not clicks
You see calls, forms and booked customers by campaign, with cost per lead beside them. Clicks stay in the report as a diagnostic, not as the result.
The click is half the job
Google Ads creates the inquiry. What happens next decides whether it becomes a customer, and paid campaigns feed HighLead System directly.
Instant Lead Response
A form fill or a call gets answered while the person is still comparing options.
Missed Call Recovery
A missed call from a paid click turns into a text conversation instead of a lost lead.
Booking & Pipelines
Inquiries get a way to book, and every paid lead sits in 1 pipeline your team can see.
Reporting & Tracking
Leads land in the CRM with their source attached, so you can see which campaign produced each booked customer.
Proof
Every business below is named with its permission. Leads are tracked lead actions such as forms, calls and chats, not booked jobs.
Google Ads · iPlayology, indoor playground
Same lead volume. 42% less ad spend.
Average cost per lead fell from $36 to $21 while monthly lead volume remained approximately 83 to 86 leads.
Google AdsRead the case study
Google Ads · Jax Party Company, event and party rental
2,111 tracked leads at $18 per lead over 5 months.
After rebuilding tracking and campaigns, the account recorded 2,111 tracked leads at $18 per lead over 5 months. Prior reporting had shown only 64 tracked leads at $755 per lead across 13 months. The earlier period was measured with broken tracking, so the 2 periods are not a like-for-like comparison. This was a measurement rebuild, then a campaign restructure.
Google AdsRead the case study
Google Ads · Stolbek, industrial equipment
83% lower Google Ads cost per conversion.
HighLead generated 35 conversions at $104 each, compared with 9 conversions at $615 under the previous agency, while spending less.
Google AdsRead the case study
What Google Ads management costs
Google Ads management is $1,497 setup and $547 per month, with a 3-month minimum. The fee covers campaign strategy, account build, ongoing optimization and reporting.
Scoped separately where they are needed:
- Ad spend. Google bills it to you directly on your own account, so it never runs through HighLead.
- Creative packages.
- Landing pages.
- Video assets.
- Additional development.
You always know what you are paying HighLead to do and what you are paying Google to show.
See Growth pricingWho Google Ads works for
Service businesses with existing search demand
People are already typing what you sell into Google. The question is whether you show up for the right ones.
Higher-ticket local services
Where 1 new job is worth enough that an expensive click is still cheap.
How we work with home servicesSeasonal businesses
Where demand arrives in a window, and the account has to be right before the season, not halfway through it.
Industrial companies with defined equipment searches
Where buyers search a specific machine, capability or process while a specification is open.
How we work with industrial companiesCLIENT TESTIMONIAL
Ads work better when the rest of the path is working too.
SMP Ink Seattle shares how HighLead helped improve their advertising while also optimizing the website supporting those campaigns.
Google Ads is a good fit if…
- People are already searching for what you sell.
- A single new customer is worth far more than a click.
- Somebody can answer an inquiry the same day.
- You want to know which campaign produced which customer.
- You have run ads before and still cannot tell what worked.
- You want the offer and the landing page treated as part of the campaign.
A better starting point may be…
- Your buyers are not actively searching for the solution yet, or the offer needs demand created before search can capture it. Meta Ads or SEO may build that demand first
- You are already getting inquiries, but they are not being answered or followed up with consistently. Fix the leak before paying for more clicks. HighLead System
- You need more than paid search and want one team working across acquisition, systems, AI, and automation. HighLead Supercharge
Paying for clicks and losing the leads after them?
HighLead System answers the inquiry quickly, follows up on every one and shows where each opportunity stands.
Explore HighLead SystemHIGHLEAD SUPERCHARGE
When paid search is 1 part of a bigger problem
Supercharge gives HighLead room to work across strategy, acquisition, CRM, analytics, AI, integrations and automation based on the priorities of the engagement.
Explore SuperchargeQuestions about Google Ads management
HighLead generally recommends starting around $1,000 per month or more in ad spend for most campaigns. The final budget is your decision and should be evaluated case by case based on the market, competition, offer and economics.
Want to know what Google Ads would cost in your market?
Tell us what you sell and where you sell it. We will tell you what the searches look like, what a lead is likely to cost and whether paid search is the right place to start.