CASE STUDY · GOOGLE ADS
Kid N' Play Inflatables: 15× more peak-season leads at approximately 90% lower cost per lead
Kid N' Play Inflatables is a bounce house and party rental company, and its year turns on a short peak season. HighLead has run the Google Ads account through 2 of those seasons, and tracked leads went from 47 in May to August 2024 to 708 in May to August 2026 while cost per lead fell from $52 to $5.
15× more
Peak-season tracked leads, 47 to 708
$52 to $5
Cost per lead, approximately 90% lower
2 seasons
Sustained across 2 HighLead-managed peak seasons
The situation
A bounce house and party rental company sells into a window. Demand builds, peaks and falls away on a calendar the business does not control, so the months between May and August carry weight that the rest of the year cannot make up. An account that is half right in June is not a problem that gets fixed in September.
Google Ads was already running before HighLead. Across May to August 2024 the account spent $2,431 and recorded 47 tracked leads, which works out to $52 for every inquiry the tracking captured. In a category where a single inquiry is worth a fraction of an industrial quote, $52 per lead is the kind of number that makes a business ask whether paid search is worth doing at all.
That was the question in front of us. Not whether the season existed, and not whether people were searching. Whether the account could turn the same peak window into materially more inquiries without the cost of each one staying where it was.
What we did
This engagement is Google Ads. Nothing else on the list below is a system, a CRM or an automation claim, because none was part of the work being reported here.
Campaign strategy set against the season
The account is planned around the window it has to perform in, so the structure, the offers and the tracking are settled before demand arrives rather than during it.
Account and campaign structure
Campaigns and ad groups rebuilt around what a parent or an event organizer actually types when they are ready to rent, tight enough that the ad and the page match the search.
Keyword and search-term work
Search terms reviewed continuously, with negative keyword lists built at launch and added to every week so spend moves off searches that were never going to convert.
Ad copy
Ads written against the specific search rather than 1 generic message stretched across the account.
Landing-page alignment
The page a click lands on treated as part of the campaign, so the offer in the ad is the offer on the page.
Conversion tracking
Forms, calls and chats tracked and verified, so the account optimizes toward inquiries instead of clicks.
Bid and budget management
Bids and daily spend managed against what each campaign returns during the season, not set once and left.
Ongoing optimization and reporting
Weekly work on search terms, bids, spend allocation, ad copy and audiences, reported with cost per lead beside the lead count.
The results
The table shows all 3 peak seasons as reported in the Google Ads account. Each period is the same May to August window.
| Google Ads | May to August 2024 (before HighLead) | May to August 2025 (with HighLead) | May to August 2026 (with HighLead) |
|---|---|---|---|
| Ad spend | $2,431 | $3,482 | $3,599 |
| Tracked leads | 47 | 661 | 708 |
| Cost per lead | $52 | $5 | $5 |
What that works out to
- 15× more peak-season leads
- Approximately 90% lower cost per lead
- Sustained across 2 HighLead-managed seasons
How to read this comparison. All 3 periods cover the same 4 calendar months, which is what makes them comparable at all in a seasonal business. The 15 times figure compares May to August 2024 with May to August 2026. Ad spend was not held flat: it rose from $2,431 to $3,599 across those 2 periods, so this is not a same-spend comparison and is not presented as one. The result being claimed is that each additional dollar bought far more tracked inquiries than it did before, and that the second HighLead-managed season held the first one's cost per lead rather than drifting back.
How to read these numbers
Where the figures come from
- Spend, lead and cost-per-lead figures come from platform reporting inside the client's own Google Ads account.
- Every period is stated on the table. All 3 are the same May to August window in 3 consecutive years.
- Cost per lead is reported as it appears in the account for each period.
What a lead means here
- Leads are tracked lead actions, meaning forms, calls and chats, with automated junk actions excluded.
- A tracked lead action is somebody making contact. It is an inquiry, not a transaction.
What is not being claimed
- Not customers, not signed rental agreements, not events delivered, not revenue. The 708 figure counts inquiries recorded in the season, and it does not mean 708 rentals went out.
- Not a flat-spend comparison. Spend rose across the 3 periods and the table shows it.
- Not a projection. This is 1 company's account over 3 stated periods, in 1 category, with its own market and its own season.
- Not a guarantee of any outcome.
- Not an endorsement, certification or Partner status from Google.
- No claim about anything that happened after the inquiry arrived. This engagement is Google Ads, so no CRM, response-time, follow-up, chat or booking system is being credited here.
What this looks like for your business
The right starting point depends on the constraint, not on the trade.
If the constraint is opportunities, meaning not enough people are asking for a quote and the season is coming whether you are ready or not, that is HighLead Growth, and the work above is what it looks like in a paid search account.
If the inquiries already arrive and get lost, meaning calls go unanswered on a Saturday, quotes never get a second touch and nobody can see where an opportunity stands, more ad spend makes that worse rather than better. That is HighLead System, and this case study is not the proof for it.
Explore HighLead SystemIf the problem spans both, plus analytics, integrations, AI and the operational work connecting them, that is HighLead Supercharge. It is the escalation, not the default, and it is not where this account started.
Explore HighLead SuperchargeSelling into a season, a service area, or both? The category pages cover how different businesses lose the work and which path tends to fit.
See who HighLead works withMore results
Every case study we publish carries the comparison period, the metric definition and the qualifications on the same page as the figure.
Want to know what your season could look like in the account?
Tell us what you rent, where you rent it and when your window opens. We will tell you what the searches look like, what a lead is likely to cost and whether paid search is the right place to start.