CASE STUDIES

Results, with the comparison periods and qualifications attached

HighLead publishes a result only when the figure has been validated, the comparison period is stated and the metric is defined, which is why these pages carry tables rather than slogans.

Every client on this page has approved being named. If a future client has not, the result appears on the relevant channel page without the name, and it never appears here.

See how it works

Case studies

INDUSTRIAL · SUPERCHARGE

Stolbek

83%: Lower Google Ads cost per conversion
70%: Less Meta ad spend for the same 81 website leads, in Canadian dollars
94%: More first-page ranking combinations in 30 days

Google Ads, Meta Ads, SEO, website work, CRM implementation and AI call handling run as 1 engagement rather than as separate services reporting separately.

Read the Stolbek case study

HOME SERVICES · GROWTH

MG Construction & Decks

57%: Lower Meta cost per lead, from $80.05 to $34.11
9: Meta-attributed contracted clients worth at least $225,000 in contracted project value, based on available CRM attribution
64%: More top-3 Google rankings, from 42 to 69

Meta Ads, SEO and website performance work for a deck and construction business selling projects with a $25,000 minimum ticket.

Read the MG Construction & Decks case study

PARTY RENTAL · GOOGLE ADS

Kid N' Play Inflatables

15×: More peak-season leads, from 47 to 708 across May to August
$52 to $5: Cost per lead, approximately 90% lower
2: HighLead-managed seasons at $5 per lead

Google Ads for a bounce house and party rental company. Leads are tracked lead actions, not booked rentals, and ad spend rose across the periods.

Read the Kid N' Play Inflatables case study

PARTY RENTAL · GOOGLE ADS

Jax Party Company

2,111: Tracked leads over 5 months after rebuilding tracking and campaigns
$18: Per tracked lead, where prior reporting had shown approximately $755
285 to 509: Tracked leads per month

Conversion tracking rebuilt first, then campaigns restructured and scaled for an event and party rental company. The recalibration period is omitted because counts were not comparable.

Read the Jax Party Company case study

INDOOR PLAYGROUND · GOOGLE ADS

iPlayology

42%: Less average monthly ad spend, from $3,038 to $1,767
$36 to $21: Average cost per lead
83 to 86: Average leads per month across both periods

Google Ads efficiency work for an indoor playground and party venue: approximately the same monthly lead volume for less spend. Leads are tracked lead actions, not booked parties.

Read the iPlayology case study

More results

The same results also appear where they are most useful: on the channel pages, beside the service that produced them, with the same periods, definitions and qualifications attached.

Google Ads results: lead volume, cost per lead and tracking rebuilds Meta Ads results: cost per lead and contracted work by campaign SEO results: ranking and visibility work across markets

How we publish results

Validated before published

A figure appears only after it has been checked against the source account, the CRM or the tracking tool it came from.

Comparison period stated

Every result names what it is being compared with and over what period. A number without a before and an after is not a result.

Metric defined

Leads are tracked lead actions. Rankings are tracked keyword positions. Contracted project value is contracted, not collected. The definition travels with the number.

Qualifications kept

Where a figure rests on available attribution, a minimum ticket or a single campaign comparison, we say so in the same sentence rather than in a footnote.

Client named only with permission

Names and logos appear only where the client has approved publication. Everything else stays anonymous.

Want to know what is realistic for your business?

Tell us what you sell and what happens to a lead once it arrives. We will tell you where the constraint is and what we would measure first.