HOME SERVICES
HighLead works with home services businesses that need more local demand, faster answers when the phone rings and follow-up that does not stop once the estimate is sent.
We generate the calls and form fills through Google Ads, SEO and Meta, then install the system that answers them, follows up on every quote and turns more estimates into jobs.
The phone rings while your crew is on a roof, under a sink or in a crawl space.
Not all of that is a marketing problem. More traffic is not always the answer. Some home services businesses need more local demand. Others already get the calls and lose too many of them between the first ring and the signed job.
Being a home services business does not decide which product you need. The constraint does.
On the first call we look at what happens to a lead after it reaches your business, then tell you which path we would start with. If none of them is the right starting point yet, we will say so.
See how HighLead worksHighLead Growth is the acquisition side: paid, organic and outbound work managed by our team, built around an offer worth choosing rather than traffic for its own sake.
Reach homeowners searching for the work while they are ready to book, around the services and service areas that actually pay.
How Google Ads management worksEarn visibility for the searches that repeat every season: local search, service pages and the technical and on-page work behind them. SEO is hands-on expert work in focused hour blocks, applied where it will make the biggest difference for your site.
How HighLead does SEOReach homeowners who are not searching yet, which tends to work best for higher-ticket projects like decks, remodels and replacements.
How Meta Ads management worksGive a homeowner a reason to choose you over the 3 other quotes: a stronger offer and a page that answers the real questions.
How landing pages workHighLead System is the CRM, automation and AI behind the business, installed and configured around the way your crews and office actually work.
Reply to a new web lead automatically by text, email or AI, while the homeowner is still comparing options.
How Lead Follow-Up worksTurn an unanswered call into a text conversation when your team is on a job and cannot reach the phone.
How Missed Call Recovery worksKeep following up after the estimate without depending on someone remembering which quotes are still open.
How Lead Follow-Up worksGo back through old quotes and past customers you already paid to generate, and give them a reason to respond this season.
How Lead Reactivation worksLet AI answer calls, handle common questions, qualify the job and move the caller toward a scheduled visit.
How the AI receptionist worksGive homeowners a clear way to book an estimate and your team 1 place to see every job from first call to signed contract.
Ask satisfied customers for reviews automatically, so your crews' work shows up where the next homeowner is looking.
How Reputation Management worksSee which services, campaigns and service areas produce real opportunities, and what happens after they arrive.
Seasonal demand swings, emergency calls and maintenance agreements that depend on follow-up.
Urgent jobs where the business that answers first usually gets the work.
Higher-ticket projects and estimates that need consistent follow-up.
A mix of service calls and larger projects, often quoted and then forgotten.
Long decision cycles, multiple quotes and homeowners who go quiet between conversations.
Seasonal work, recurring maintenance and a database worth reactivating every year.
Project work where the offer, the photos and the follow-up decide who signs.
Working in a trade that is not listed? The journey is usually the same. Book a call and we will tell you whether it fits.
Meta Ads · MG Construction & Decks, home services
57% lower Meta cost per lead.
Cost per lead fell from $80.05 in the strongest prior campaign to $34.11 in HighLead's winning campaign.
Based on available CRM attribution, 9 Meta-attributed contracted clients represented at least $225,000 in contracted project value over approximately 11 weeks.
SEO · MG Construction & Decks, home services
Top-3 Google rankings increased 64% during approximately the first 3 months of the engagement.
Tracked top-3 rankings rose from 42 to 69, and more than half of tracked ranking keywords reached a top-3 position.
Website performance · MG Construction & Decks, home services
Mobile main content displayed approximately 70% faster.
Mobile main-content display time fell from 14.9 s to 4.4 s, and key-page video weight fell by approximately 84%, from 258 MB to 41 MB.
HighLead System captures the inquiry, answers it fast, follows up on the estimate and gives your team 1 place to see where every job stands.
Explore HighLead SystemHIGHLEAD SUPERCHARGE
Some home services businesses do not have a channel problem or a CRM problem. They have all of it at once, with nobody owning it. Supercharge gives HighLead room to work across strategy, acquisition, CRM, analytics, AI, integrations and automation based on the priorities of the engagement.
Explore SuperchargeYes. Missed Call Recovery can automatically start a text conversation after an unanswered call so the opportunity does not simply disappear.
We will tell you where the jobs are probably getting lost, whether the answer is more demand or a better system, and what we would do first.
