HIGHLEAD GROWTH · PAID
HighLead provides Meta Ads management for businesses whose best customers are not searching for them yet. We build the offer, develop the creative angles, set the audiences and retargeting, fix the tracking and manage the account week to week.
Meta is an interruption. Nobody typed anything, so the ad has to earn attention and then give a reason to act. The offer and the creative are the largest levers in the account, which is why a boosted post rarely produces work worth having.
Meta budgets leak in a small number of predictable places. We check all of them before changing a budget.
The boost button optimizes for engagement on a post, which is a different job from a campaign built to produce a lead.
An ad that only says what the business does asks a stranger to care. An ad with a reason to act gives them something to respond to.
The same image and the same 3 lines run until the audience stops seeing them. Cost per lead climbs and the channel gets blamed for the creative.
An instant form is easy to submit and just as easy to forget submitting. Somebody contacted 2 days later has usually stopped thinking about it.
Reach, clicks and engagement are diagnostics. When the campaign objective and the report are both built out of them, nothing points at contracted work.
Before any creative is made, we work out what the ad is offering and why somebody scrolling would stop for it. The offer does more work than the targeting.
Several angles run against each other: the problem, the outcome, the objection, the proof. Winners get budget and tired creative is replaced before performance decays.
Cold audiences are built from geography, interests and behavior, then narrowed by what converts. Website visitors, video viewers and people who opened a form get retargeted with a different message.
An instant form lowers friction and raises volume. A landing page qualifies harder. We choose by offer and ticket, then test the other against it.
The pixel is verified and the Conversions API is configured so conversions still report when browser tracking is blocked. Tracking is checked before spend goes up.
Creative, audiences, placements, budgets and forms are reviewed weekly, and budget moves toward the ad sets producing leads worth having.
Leads land in the CRM with their campaign attached, so the report shows leads and contracted work by campaign, with cost per lead beside them.
Somebody who filled in a Meta form was not looking for you a minute earlier, and the interest fades as fast as it arrived. Meta campaigns feed HighLead System directly.
A form submission gets an answer while the person still remembers sending it.
Interested but not ready is normal on Meta. Those people get followed up automatically instead of written off as junk.
Every Meta lead gets a way to book and sits in 1 pipeline your team can see.
Leads arrive with their campaign and ad set attached, so you can see which creative produced which job.
Both results below are published with the client's permission. Leads are tracked lead actions such as forms, calls and chats, not booked jobs.
Meta Ads · MG Construction & Decks, home services
57% lower Meta cost per lead.
Cost per lead fell from $80.05 in the strongest prior campaign to $34.11 in HighLead's winning campaign, which produced 40 leads from approximately $1,364 in winning-campaign spend. Based on available CRM attribution, 9 Meta-attributed contracted clients represented at least $225,000 in contracted project value over approximately 11 weeks.
Meta Ads · Stolbek, industrial equipment
70% less Meta ad spend for the same 81 website leads.
All figures are in Canadian dollars. Cost per lead fell from CA$138.41 to CA$41.30 across the same 81 website leads, for approximately CA$7,860 saved.
Meta Ads management setup starts at $997, then $500 per month, with a 3-month minimum. The fee covers campaign strategy, account build, creative direction, ongoing optimization and reporting.
Scoped separately where they are needed:
You always know what you are paying HighLead to do and what you are paying Meta to show.
See Growth pricingDecks, remodels and replacements, where a homeowner can go from not thinking about it to asking for a quote.
How we work with home servicesWhere the result is visual, the decision is personal, and the offer persuades more than the targeting.
Where demand arrives in a window, so the audience and the retargeting pool are built before the season.
Where the buyer is identifiable by role, industry or region even though few people search the product by name.
How we work with industrial companiesHighLead System answers in minutes, follows up on the ones who are not ready yet and shows where each opportunity stands.
Explore HighLead SystemHIGHLEAD SUPERCHARGE
Supercharge gives HighLead room to work across strategy, acquisition, CRM, analytics, AI, integrations and automation based on the priorities of the engagement.
Explore SuperchargeThe budget is your decision. HighLead recommends a budget based on the market, audience, offer and economics rather than forcing every campaign into the same spend level.
Tell us what you sell, who buys it and what a new customer is worth. We will tell you what the offer would have to be and whether Meta is the right place to start.
