HEALTH & WELLNESS
A medical practice marketing agency built around booked appointments
HighLead works with chiropractic, dental, physical therapy, fitness and wellness practices that need more people asking about care and fewer inquiries lost to slow replies and no-shows.
We generate the inquiries through Google Ads, local search and Meta, then install the system that answers them, books the appointment, reminds the patient and follows up with everyone who never scheduled.
Where practices lose new patients
Deciding to do something about the pain, the tooth or the training is the hard part. Getting booked should be the easy part, and it is where practices lose people.
- A new patient calls during a treatment block and nobody picks up.
- A form fill sits until the end of the day, and the person has already booked down the road.
- Someone asks what a first visit costs or whether you take their insurance, and hears back 2 days later.
- An appointment is confirmed once, then no-showed, and the slot stays empty.
- Patients who finished a plan of care last year are never invited back, and the ones who got better are never asked for a review.
Not all of that is a marketing problem. More traffic is not always the answer. Some practices need more people asking about care. Others get the inquiries and lose too many before the appointment happens.
Three paths, chosen by the constraint
Running a practice does not decide which product you need. The constraint does.
- Need more people asking about care?HighLead Growth
- Already getting calls and forms but losing them to slow replies, no-shows or follow-up that stops after 1 attempt?HighLead System
- Need HighLead working across acquisition, systems, analytics, AI and automation at once?HighLead Supercharge
Supercharge is the third path, not a default for practices. It fits when the constraint spans marketing, systems and operations at once, as a multi-provider group often finds.
On the first call we look at what happens to an inquiry after it reaches your front desk, then tell you which path to start with. If none of them fits yet, we say so.
See how HighLead worksGenerate new patient inquiries
HighLead Growth is the acquisition side: paid, organic and outbound work managed by our team, built around a reason to choose you.
Google Ads
Reach people searching for the treatment or the provider near them, around the services worth paying for.
How Google Ads management worksSEO and local search
Earn visibility for the condition, treatment and location searches that repeat every month, plus the Google Business Profile and service pages behind them. SEO is expert work in focused hour blocks, applied where it matters most.
How HighLead does SEOMeta Ads
Reach people who are not searching yet, which matters for elective care and memberships weighed up long before anyone books.
How Meta Ads management worksOffers and landing pages
Give someone a reason to call you instead of the next name on the list: a clear first-visit offer and a page that answers what the visit involves.
How landing pages workAnswer fast, book the appointment, fill the schedule back up
HighLead System is the CRM, automation and AI behind the practice, configured around how your front desk and providers actually work.
Instant Lead Response
Reply to a new inquiry automatically by text, email or AI while the person is still comparing practices.
How Lead Follow-Up works
Missed Call Recovery
Turn an unanswered call into a text conversation when your front desk is with a patient.
How Missed Call Recovery worksLead Nurture
Keep following up with someone who asked about care and did not book, without anyone having to remember.
How Lead Follow-Up works
Lead Reactivation
Go back through past patients and old inquiries you already paid for, and give them a reason to return.
How Lead Reactivation works
AI Phone Coverage
Let AI answer calls, handle common questions about hours and first visits, and move the caller toward a booked appointment.
How the AI receptionist works
Booking & Pipelines
Give patients and clients a clear way to book online, with confirmations and reminders behind it, and your team 1 place to see every inquiry through to the visit.
Reviews & Reputation
Ask satisfied patients for reviews automatically, so you show up where the next person is choosing.
How Reputation Management works
Reporting & Tracking
See which services, campaigns and locations produce real inquiries, and what happens next.
Who this is built for
Chiropractic
New patient inquiries, plans of care and re-evaluations, where the first reply decides who books.
Dental
New patient acquisition, hygiene recall and treatment plans presented but never scheduled.
Physical therapy
Referrals and self-referrals landing in different places, with attendance deciding how a plan ends.
Fitness studios and gyms
Trials, memberships and programs where sign-ups depend on how quickly an inquiry is answered.
Wellness practices
Nutrition, recovery, massage and mental wellness sold through a consultation and repeat visits.
Medical practices
Primary care and specialty clinics running the same pattern at a larger scale.
Med spas and medical aesthetics run on a different buying decision and are covered on the Beauty & Aesthetics hub. Working in a part of health and wellness that is not listed? Book a call and we will tell you whether it fits.
See Beauty & AestheticsMarketing a practice without promising a clinical outcome
Ads and pages here get judged twice: by the platform, and by the person deciding whether to trust you with their health.
HighLead writes campaigns and landing pages around the service, the process, the first visit and the provider, not a promised result. We do not build before and after claims or recovery guarantees into ads or pages, and we do not promise an outcome for anyone.
Patient information sits inside your own advertising and privacy obligations, and the system is configured around them: what a reminder may say, what is stored in the CRM and what your tracking may send. HighLead builds within those obligations and says so when something needs your own legal or clinical sign-off. We are your marketing team, not your compliance advisor.
Clients and results in this category
Read the transcript
Transcript: Yvette and Trevor of Ink2Scalp Studios on HighLead System and Google Ads
Yvette and Trevor run Ink2Scalp Studios outside the Greater Toronto Area. In this video they describe their experience using HighLead System, automation, lead follow-up, pipeline visibility, and Google Ads.
Hi everybody. This is Yvette and Trevor from Ink2Scalp Studios and we are located just outside of the Greater Toronto Area. We just want to speak today on our experience with Chris Helms and HighLead. Yeah, definitely. Listen, we're not experts in the process of working with the systems of CRMs and Not at all. Automation and all this kind of stuff. Yeah.
And when working with Chris and HighLead, the beauty of the brains and the strategy that not only HighLead has, but also Chris, this is a system that honestly makes you feel like you have another employee. Absolutely. It makes the workflow better, it makes things efficient. It's been You don't lose track. No, like Nothing. And it's so easy to lose track. Alright.
And you don't realize how important it is until you really need it. So if you wanna be busy, then this system can help manage all of that because as leads come in, you have automation to nurture that experience to kind of give those clients that natural touch of your business before you really engaging with them personally. Yeah, and that's what I really, really liked about it too is it gave us that personal touch still where we never wanted people to feel like it's just an automation. It didn't feel that way. No. So it was a great experience, it's been a great experience, we look forward to all that we're still gonna use with him and going forward. The customization, I mean to make your business's brand or voice come through in the communication of text messages, the automation emails, the alerts that you can get, filtering all your social media, all your Google reviews, your Google ads, everything is housed within this system and launched by Chris Helms.
Yeah. So the beauty is really in the brainchild of working with Chris, but the system works. Again, we're not experienced people in this, but if we can manage it, if we can figure out how it works Yes. With the guidance of Chris Yes. Then you can too, honestly. He is a genius that put his genius mind out on this platform and it's been great. So when you're thinking about, you know, should I hire an employee to manage the calls, manage the emails and the text messages that come through from your ads social media, look at HighLead first.
Talk to Chris, get in touch with them because honestly this is like a virtual assistant with no training. You're giving them it all, you're giving the words, you're giving the strategy, everything And it's a really smooth system and it's only growing. You're getting into that early part of the system growing to more sophisticated means as the months and years go on. Yeah, and just one thing I also wanted to throw in there because I'm really not good with this stuff. It's very visual. It's these funnels of you can see exactly at what stage a contact has made, what you've made with them, how you're staying connected and how they're moving through this pipeline. It's amazing.
Get in touch with them for sure before you start, know, before you think of hiring someone for sure, talk with And again, if you want to talk from a client perspective, we're happy to do that. Absolutely. So we'll speak to our experiences, not only with the system, but how Chris kind of listens to everyone's needs on how they want to present their voice through the automation systems. And guys, we're only talking about top level stuff. There's so much more depth in it. It's like a brand new phone that you don't know all the So it's really substantial. And we're excited to continue over the years to deepen our business inside HighLead so it's a full working polished system to benefit us.
Yeah, for sure. Alright, so it takes your clients from the start all the way through all of your sessions. And to finish your Get that review, have it in the system, you're good. Thanks so much guys. Thanks. Bye.
Yvette and Trevor of Ink2Scalp describe working with HighLead on their system and Google Ads above.
Published results for health and wellness practices will follow the same standard as every HighLead case study, with the dates, the metric definitions and the qualifications attached. Until then, the case studies page shows how we measure and report.
Health & Wellness is a good fit if…
- Calls arrive while your front desk is with a patient, and inquiries land in several places.
- People ask about cost, insurance or availability and wait too long for an answer.
- Your schedule loses slots to no-shows and late cancellations.
- You have past patients and unscheduled treatment plans nobody has contacted in a year.
- You run more than 1 location or provider and cannot see where inquiries went.
A better starting point may be…
- Your schedule is already full and generating more appointments is not the immediate priority. Improving qualification, follow-up, scheduling, and patient communication may create more value first. HighLead System
- You mainly need more qualified inquiries and already answer, schedule, and follow up consistently. HighLead Growth
- You only want platform access and prefer to configure it yourself. HighLead Platform (Self-Serve)
- More than one constraint spans marketing, systems, AI, automation or operations. HighLead Supercharge
Getting the inquiries and still losing the appointments?
HighLead System answers the inquiry fast, books and reminds the appointment, follows up with people who never scheduled, and gives your front desk 1 place to see where each patient stands.
Explore HighLead SystemHIGHLEAD SUPERCHARGE
When the constraint spans marketing, systems and operations
Some practices do not have a channel problem or a CRM problem. They have all of it at once, with nobody owning it. Supercharge gives HighLead room to work across strategy, acquisition, CRM, analytics, AI, integrations and automation based on the priorities of the engagement.
Explore SuperchargeCommon questions from health & wellness businesses
Yes. Reminder and follow-up workflows can be configured around the business's appointment process.
Tell us who your patients are and how they reach you
We will tell you where the appointments are probably getting lost, whether the answer is more demand or a better system, and what we would do first.